St Ives Town Deal Low Carbon Transport

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Members at the meeting of St Ives Town Deal Board on 13 May supported a recommendation from Cornwall Council’s Highways Authority to remove the use of automatic bollards from the plans to create a Low Traffic Environment in St Ives.

The LTE is one of several projects in the Low Carbon Transport Strategy aimed at improving air quality and health outcomes for residents and visitors and supporting local businesses by creating a more attractive and vibrant environment in the town.

The strategy includes proposals to reduce traffic congestion and parking demand in the town centre, encourage walking and cycling, and enhance public transport options and accessibility.

The strategy, which has been allocated £5.5 million of funding from St Ives Town Deal and Cornwall Council, is being developed by the Town Deal Board in partnership with Cornwall Council’s Highways Authority which is responsible for ensuring that any changes to the local road network are safe for all users, and do not create additional traffic problems within the town centre.

You can watch a short video about the strategy here

The Town Deal funding has to be spent by March 2026, with the projects due to be delivered in phases over this period. Any longer-term measures will need to be funded from other sources.

The Highway Authority’s recommendation not to use physical measures such as rising bollards and barriers to restrict access to the town centre in peak seasonal periods followed an assessment of the complex technical challenges and management arrangements of installing and operating such a system in St Ives. There were also concerns from some local residents over the potential impact of the proposal. This recommendation was previously supported by the transport working group and St Ives Town Council.

Work on implementing the Low Traffic Environment is due to take place in 2025. Regulations restricting access for people without legitimate reasons from driving into the town centre during peak periods in the summer remain a key element of the scheme. However, the decision by the Town Deal Board to remove the use of physical restrictions means that the project team will work even more closely with local residents and businesses over the next few months to identify alternative methods of achieving the desired outcome.

As well as the use of clear and visible signage at key points, additional measures, including widening footways, enhancing crossings points, providing additional seating, and managing obstructive parking, will be used to make the town centre safer and more attractive for pedestrians and cyclists. There will also be improvements to public transport and other traffic management changes around the town. Access to those who need to enter will be maintained throughout.

Permanent traffic cameras are being installed throughout the town to provide information and robust live data on the levels and types of vehicles, pedestrians and cyclists entering the town centre. This information will be used to help the project team monitor the effectiveness and benefits of all the changes resulting from the implementation of the strategy. The data will also be used to identify where additional measures might be required in the future to help support or improve the LTE and wider traffic management.

Members of the Town Deal Board also agreed to allocate funding to support the installation of a new Variable Messaging Sign on the A30. The sign, which will be sited in advance of the St Erth roundabout, will provide up to date information on parking availability within the town and help to raise public awareness of the Park and Ride facility, with the aim of reducing the number of visitors entering the town centre in search of parking when none is available.

A recommendation from the Highways Authority to postpone implementing changes at Library Corner and Tregenna Hill, originally scheduled to take place in October 2025, until after all the other measures set out in the strategy have been introduced and the impact of these changes assessed, was also supported by the Board.

One of the key areas of congestion in St Ives, with the current two-way traffic system on Tregenna Hill leading to regular conflicts between vehicles and pedestrians, all partners agree that resolving this highly complex situation will play a major role in improving traffic flow within the town.

The proposal currently being developed includes the introduction of a one-way system, with general traffic only permitted to drive up Tregenna Hill. A “bus only system”, with a set of traffic lights at the top and the bottom of the hill, would be introduced to enable buses and emergency vehicles to travel against the one-way system, down the hill as required.

The Highways Authority and the project team are committed to carrying out improvements at Library Corner. However, members of the Board were told that for the proposed scheme to be both effective and safe, and prevent additional problems being created elsewhere on the local road network, they needed to ensure that all the other measures were working as expected to reduce the amount of traffic entering the area before the changes were implemented.

As it is likely this assessment can only be made once the other measures are in place, the board agreed to defer the introduction of the Library Corner / Tregenna Hill element until January 2027, with Cornwall Council ring fencing match funding of £500,000 allocated to deliver the scheme so it can be used at this time.

In the meantime, work will continue to develop the technical design of the one-way system so it is ready for construction once the performance of the other measures has been reviewed and the proposed scheme has been assessed as safe and effective.

The remaining projects in the strategy were supported by members of the St Ives Town Deal Board in February 2024, with work on projects in the first phase due to begin this Autumn (2024).

Measures being implemented in this first phase are likely to include improvements to the junctions at Malakoff, Zennor, Halsetown, and the Station car park. These focus on enhancing bus and train user experience, improving safety for pedestrians and cyclists, and achieving greater speed compliance.

Following concerns about the re-direction of more holiday and day visitor traffic into St Ives along the old coach road as a result of the wider signage being implemented, further work will be carried out to assess what measures can be introduced to mitigate the effect. These are likely to include speed reduction signs and other measures to improve overall safety and aim to compliment Cornwall Council’s ‘20’s plenty’ roll out.

Changes to the Terrace and Stennack junctions and adaptions to car parks in the town are due to begin in February 2025. Prior to any changes to key car parks, such as Barnoon and the Island, discussions will be held with existing permit users and the wider local community.

The remaining schemes include improvements to the junction at Higher Stennack (also due to take place in Autumn 2025) and changes to the Tempest roundabout and Park Avenue and Albert Road, due to be carried out in early 2026.

Discussions will be held with the local community in all these areas to provide information about the proposals and supporting mitigation measures, develop any additional measures required and to address any remaining concerns before work starts on implementing the schemes.

One of the key findings from the public consultation was the need for improvements to public transport, with calls for more reliable and frequent bus services, particularly at evening and weekends, improved signage at the bus and train stations and provide better and safer waiting areas at bus stops and improved information through the use of digital information boards.

The project team are working with bus and rail operators to identify improvements to public transport which can be delivered as part of the Town Deal project.

Updates on the progress being made in developing and implementing the Low Carbon Transport Strategy will continue to be published on the Let’s Talk Cornwall site (https://letstalk.cornwall.gov.uk/st-ives-town-deal-low-carbon-transport ) and the St Ives Town Deal website site ( https://www.stivestowndeal.org.uk/ and social media channels, and shared with the local media.

Plans are being made to hold a public exhibition at the town’s library during the summer to provide the latest details about all the projects and the timetable for delivering the different elements.

Discussions will also continue with stakeholders, community groups and individuals to provide information and discuss concerns as required.

.You can stay updated on the development of this project and the Town Deal programme in St Ives by joining the online newsletter - Subscribe me to the newsletter.



About the Transport Strategy for St Ives

Funded and delivered as part of the St Ives Town Deal programme, the project aims to:

Reduce traffic congestion and parking demand in the town centre.

• Improve air quality and health outcomes for residents and visitors.

• Enhance public transport options and accessibility for all.

• Support local businesses by creating a more attractive and vibrant town.

You can view the full exhibition and proposed plans here.



About the St Ives Town Deal

St Ives was one of four locations in Cornwall selected to bid for the Government’s £3.6b Towns Fund, which aims to drive economic regeneration and level up the region’s economy.

St Ives secured a Town Deal of up to £19.9m in June 2021, after submitting a Town Investment Plan that outlines nine projects to revitalise the town.

To implement the plan, St Ives Town Deal Board collaborates with funded partner organisations and Cornwall Council.

Six of the nine St Ives Town Deal projects have now been contracted and received their first grant payments, enabling work to begin on delivering these exciting and ambitious schemes. These include St Ives Theatre, the Rugby Club Relocation and Housing, the Guildhall, Leach Pottery, the Enterprise Grants and St Ives Community Orchard.

These projects are part funded by the Government's Town Deal programme and delivered by Cornwall Council in partnership with the St Ives Town Deal Board.

More information is available on the St Ives Town Deal website www.stivestowndeal.org.uk

You can also follow the St Ives Town Deal programme on social media.

Facebook

Twitter

LinkedIn

Latest News

Members at the meeting of St Ives Town Deal Board on 13 May supported a recommendation from Cornwall Council’s Highways Authority to remove the use of automatic bollards from the plans to create a Low Traffic Environment in St Ives.

The LTE is one of several projects in the Low Carbon Transport Strategy aimed at improving air quality and health outcomes for residents and visitors and supporting local businesses by creating a more attractive and vibrant environment in the town.

The strategy includes proposals to reduce traffic congestion and parking demand in the town centre, encourage walking and cycling, and enhance public transport options and accessibility.

The strategy, which has been allocated £5.5 million of funding from St Ives Town Deal and Cornwall Council, is being developed by the Town Deal Board in partnership with Cornwall Council’s Highways Authority which is responsible for ensuring that any changes to the local road network are safe for all users, and do not create additional traffic problems within the town centre.

You can watch a short video about the strategy here

The Town Deal funding has to be spent by March 2026, with the projects due to be delivered in phases over this period. Any longer-term measures will need to be funded from other sources.

The Highway Authority’s recommendation not to use physical measures such as rising bollards and barriers to restrict access to the town centre in peak seasonal periods followed an assessment of the complex technical challenges and management arrangements of installing and operating such a system in St Ives. There were also concerns from some local residents over the potential impact of the proposal. This recommendation was previously supported by the transport working group and St Ives Town Council.

Work on implementing the Low Traffic Environment is due to take place in 2025. Regulations restricting access for people without legitimate reasons from driving into the town centre during peak periods in the summer remain a key element of the scheme. However, the decision by the Town Deal Board to remove the use of physical restrictions means that the project team will work even more closely with local residents and businesses over the next few months to identify alternative methods of achieving the desired outcome.

As well as the use of clear and visible signage at key points, additional measures, including widening footways, enhancing crossings points, providing additional seating, and managing obstructive parking, will be used to make the town centre safer and more attractive for pedestrians and cyclists. There will also be improvements to public transport and other traffic management changes around the town. Access to those who need to enter will be maintained throughout.

Permanent traffic cameras are being installed throughout the town to provide information and robust live data on the levels and types of vehicles, pedestrians and cyclists entering the town centre. This information will be used to help the project team monitor the effectiveness and benefits of all the changes resulting from the implementation of the strategy. The data will also be used to identify where additional measures might be required in the future to help support or improve the LTE and wider traffic management.

Members of the Town Deal Board also agreed to allocate funding to support the installation of a new Variable Messaging Sign on the A30. The sign, which will be sited in advance of the St Erth roundabout, will provide up to date information on parking availability within the town and help to raise public awareness of the Park and Ride facility, with the aim of reducing the number of visitors entering the town centre in search of parking when none is available.

A recommendation from the Highways Authority to postpone implementing changes at Library Corner and Tregenna Hill, originally scheduled to take place in October 2025, until after all the other measures set out in the strategy have been introduced and the impact of these changes assessed, was also supported by the Board.

One of the key areas of congestion in St Ives, with the current two-way traffic system on Tregenna Hill leading to regular conflicts between vehicles and pedestrians, all partners agree that resolving this highly complex situation will play a major role in improving traffic flow within the town.

The proposal currently being developed includes the introduction of a one-way system, with general traffic only permitted to drive up Tregenna Hill. A “bus only system”, with a set of traffic lights at the top and the bottom of the hill, would be introduced to enable buses and emergency vehicles to travel against the one-way system, down the hill as required.

The Highways Authority and the project team are committed to carrying out improvements at Library Corner. However, members of the Board were told that for the proposed scheme to be both effective and safe, and prevent additional problems being created elsewhere on the local road network, they needed to ensure that all the other measures were working as expected to reduce the amount of traffic entering the area before the changes were implemented.

As it is likely this assessment can only be made once the other measures are in place, the board agreed to defer the introduction of the Library Corner / Tregenna Hill element until January 2027, with Cornwall Council ring fencing match funding of £500,000 allocated to deliver the scheme so it can be used at this time.

In the meantime, work will continue to develop the technical design of the one-way system so it is ready for construction once the performance of the other measures has been reviewed and the proposed scheme has been assessed as safe and effective.

The remaining projects in the strategy were supported by members of the St Ives Town Deal Board in February 2024, with work on projects in the first phase due to begin this Autumn (2024).

Measures being implemented in this first phase are likely to include improvements to the junctions at Malakoff, Zennor, Halsetown, and the Station car park. These focus on enhancing bus and train user experience, improving safety for pedestrians and cyclists, and achieving greater speed compliance.

Following concerns about the re-direction of more holiday and day visitor traffic into St Ives along the old coach road as a result of the wider signage being implemented, further work will be carried out to assess what measures can be introduced to mitigate the effect. These are likely to include speed reduction signs and other measures to improve overall safety and aim to compliment Cornwall Council’s ‘20’s plenty’ roll out.

Changes to the Terrace and Stennack junctions and adaptions to car parks in the town are due to begin in February 2025. Prior to any changes to key car parks, such as Barnoon and the Island, discussions will be held with existing permit users and the wider local community.

The remaining schemes include improvements to the junction at Higher Stennack (also due to take place in Autumn 2025) and changes to the Tempest roundabout and Park Avenue and Albert Road, due to be carried out in early 2026.

Discussions will be held with the local community in all these areas to provide information about the proposals and supporting mitigation measures, develop any additional measures required and to address any remaining concerns before work starts on implementing the schemes.

One of the key findings from the public consultation was the need for improvements to public transport, with calls for more reliable and frequent bus services, particularly at evening and weekends, improved signage at the bus and train stations and provide better and safer waiting areas at bus stops and improved information through the use of digital information boards.

The project team are working with bus and rail operators to identify improvements to public transport which can be delivered as part of the Town Deal project.

Updates on the progress being made in developing and implementing the Low Carbon Transport Strategy will continue to be published on the Let’s Talk Cornwall site (https://letstalk.cornwall.gov.uk/st-ives-town-deal-low-carbon-transport ) and the St Ives Town Deal website site ( https://www.stivestowndeal.org.uk/ and social media channels, and shared with the local media.

Plans are being made to hold a public exhibition at the town’s library during the summer to provide the latest details about all the projects and the timetable for delivering the different elements.

Discussions will also continue with stakeholders, community groups and individuals to provide information and discuss concerns as required.

.You can stay updated on the development of this project and the Town Deal programme in St Ives by joining the online newsletter - Subscribe me to the newsletter.



About the Transport Strategy for St Ives

Funded and delivered as part of the St Ives Town Deal programme, the project aims to:

Reduce traffic congestion and parking demand in the town centre.

• Improve air quality and health outcomes for residents and visitors.

• Enhance public transport options and accessibility for all.

• Support local businesses by creating a more attractive and vibrant town.

You can view the full exhibition and proposed plans here.



About the St Ives Town Deal

St Ives was one of four locations in Cornwall selected to bid for the Government’s £3.6b Towns Fund, which aims to drive economic regeneration and level up the region’s economy.

St Ives secured a Town Deal of up to £19.9m in June 2021, after submitting a Town Investment Plan that outlines nine projects to revitalise the town.

To implement the plan, St Ives Town Deal Board collaborates with funded partner organisations and Cornwall Council.

Six of the nine St Ives Town Deal projects have now been contracted and received their first grant payments, enabling work to begin on delivering these exciting and ambitious schemes. These include St Ives Theatre, the Rugby Club Relocation and Housing, the Guildhall, Leach Pottery, the Enterprise Grants and St Ives Community Orchard.

These projects are part funded by the Government's Town Deal programme and delivered by Cornwall Council in partnership with the St Ives Town Deal Board.

More information is available on the St Ives Town Deal website www.stivestowndeal.org.uk

You can also follow the St Ives Town Deal programme on social media.

Facebook

Twitter

LinkedIn

  • Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view

    Share Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view on Facebook Share Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view on Twitter Share Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view on Linkedin Email Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view link

    The report outlining the findings of the public engagement carried out into the St Ives Low Carbon Transport Strategy is now available to view.

    The Strategy is being funded and delivered as part of the St Ives Town Deal programme to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

    The project has been allocated £5.5 million of Town Deal funding to create a Low Transport Environment (LTE) within the town centre by reducing traffic, enhancing safety, increasing accessibility, improving environmental health and delivering community and economic benefits. This funding needs to be spent by March 2026. Longer term measures will need to be funded from other sources.

    Members of the public were asked for their views on the draft proposals via a comprehensive consultation programme, including an online survey and a public exhibition in the town’s library, held between 27 November 2023 and 20 January 2024. Over 450 people took part in consultation.

    Of those taking part in the consultation:

    • The majority were local residents of St Ives.
    • 63 business owners responded to the survey.
    • 9% of people identified as having reduced mobility.
    • The majority of respondents visited the town more than once a week.
    • The majority of respondents visit the town centre for less than 1 hour.
    • A large number of respondents use the high street for traditional facilities such as food shopping and banking as well as leisure activities and eating out in cafes/restaurants.
    • The joint most popular methods of travel to St Ives by respondents were walking and driving (combining drivers and passengers).
    • The respondents stated there was too much traffic in the town centre of St Ives as a whole.
    • The quality of walking is seen as poor by many respondents due to congested streets with pedestrians sharing the road with cars due to a lack of pavements. Measures to address this are seen as being of highest priority by respondents
    • There is a mixed view on cycling but across divides respondents would like dedicated cycle infrastructure to keep cyclists safe from cars and pedestrians safe from bikes. This was however seen as being significantly the lowest priority
    • The view of public transport provision is positive overall but there are widespread concerns about a lack of space, seating and shelter at bus stops as well as a demand for increased regularity and reliability of services. This was of high priority compared to most other measures proposed
    • The results indicate there is a potential demand for improved parking facilities in St Ives. The survey was conducted in winter the number of tourists is significantly lower than in peak months. However the data suggests that a significant proportion of people that parked either on the street or in pay and display car parks found it fairly difficult or very difficult to find a parking space.
    • A high proportion of respondents, and therefore residents, walk into St Ives town centre more than once per week.
    • The least common methods of transport among respondents were cycling, using the bus or the train.

    The majority of those responding via the survey (69.9%) said that the environment in the town centre needed changing and improving, with most supporting the principles of improving walking and cycling facilities, reducing level of traffic and improving public transport.

    Key findings included:

    • There is support for improving pedestrian areas including crossings and wider footways.
    • There is support for reprioritising junction layout.
    • There is support for reducing overall traffic flows.
    • There were suggestions of expanding the park & ride for visitor parking. This is beyond the scope of the St Ives town deal but could be considered by Cornwall Council or other stakeholders as a future scheme.
    • There was a general call for better enforcement of permit parking and parking on double yellow lines.
    • There were suggestions that live parking signs should be implemented to show remaining parking spaces within the town.

    However, while there was overall support for the aims of the Strategy, there were different views on how this should be achieved :

    • There were 51 concerns/objections raised regarding both the rising bollards and associated traffic restrictions for access to properties and businesses as well as regarding emergency services access.
    • 15 individual comments had concerns around routing traffic through Halestown with regards to lack of footways and safety.
    • There were 18 comments concerning access for locals to Downalong.
    • There were 10 objections to the parking restrictions on Barnoon.
    • There is objection to the implementing of one-way systems, making the town difficult to access.

    You can view a copy of the report in the documents section .

    The project team have spent the past two months analysing all the responses from the consultation. They have also listened to comments and concerns subsequently raised by individuals and community groups living and working in areas which could be affected by specific proposals.

    As a result of the concerns over the suggestion to introduce measures such as rising bollards and barriers to restrict access to the town centre as part of the plans to create the Low Traffic Environment, the project team are looking into the use of alternative methods to discourage people without legitimate reasons from driving into the town centre during these periods.

    As plans to improve the junctions at the Terrace, Stennack and Higher Stennack, and Malakoff, received a largely positive response from the majority of respondents, work is continuing to develop these schemes.

    The project team have also been listening to the concerns raised by people living in areas outside the town, such as Halsetown, who are worried about the redirection of more holiday and day visitor traffic into St Ives along the coach road and the current lack of footways. Further work is being carried out to assess the level of traffic which could be created by the proposal, together with the development of measures to mitigate the potential impact from this.

    Further work is also being carried out on the draft proposal to introduce a one way system around Library Corner and up Tregenna Hill and the reversing of the existing one-way restriction on Park Avenue.

    A report outlining the amended plans for the Mid Town Centre and Low Traffic Environment and One way system is currently due to be considered by members of St Ives Town Board at its meeting in May.

    Following the meeting details will be published on the Let’s Talk Cornwall site and the St Ives Town Deal website site, with plans also being developed for a exhibition at the town’s library which will provide information about the Strategy and the timetable for delivering the different elements.

    Ends

  • Update on St Ives Town Deal Low Carbon Transport Strategy

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    Following the consultation for the St Ives Low Carbon Transport Strategy, which took place between November 2023 and January 2024, members of the project team have spent the past two months analysing all the responses.

    The St Ives Low Carbon Transport Strategy is being funded and delivered as part of the St Ives Town Deal programme to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

    The resident population in St Ives increases dramatically during the summer months when more than 500,000 day visitors and 220,000 staying tourists visit the town. Currently many opt to travel into the town by car, leading to significant congestion in the narrow streets around the town centre and harbour area.

    The project has been allocated £5.5 million of Town Deal funding to create a Low Transport Environment (LTE) within the town centre by reducing traffic, enhancing safety, increasing accessibility, improving environmental health and delivering community and economic benefits. This funding needs to be spent by March 2026. Longer term measures will need to be funded from other sources.

    Developed in partnership with key stakeholders, the initial draft Strategy contained several proposals aimed at reducing traffic congestion and parking demand in the town centre, enhancing public transport options and accessibility, improving air quality and health outcomes for residents and visitors and supporting local businesses by creating a more attractive and vibrant town.

    Many of the proposals outlined in the first phase of the Strategy, including the junctions at Malakoff, Stennack, Zennor, and Halsetown, and the Station car park, the widening of footways and pavements and the improvements in public transport, were supported by members of the Town Deal Board in February.

    However it was agreed that further work was needed on the development of the One Way System and some elements of the Low Traffic Environment.

    A decision on the final version of the Strategy will be made at the next meeting of St Ives Town Deal Board in May.

    Over 450 people took part in consultation. The majority of those responding via the survey (69.9%) said that the environment in the town centre needed changing and improving, with most supporting the principles of improving walking and cycling facilities, reducing level of traffic and improving public transport. However, there were different views on how this should be achieved.

    After reviewing the feedback from the consultation, and listening to the comments and concerns subsequently raised by some individuals and community groups living and working in areas which could be affected by specific proposals, the project team have made some changes to the original proposals.

    “We would like to thank everyone who took part in the consultation and worked with us to identify possible problem areas, and are now helping to work towards solutions “ said Johnnie Wells, Chair of the Transport Sub Committee. “Everyone knows that traffic is an issue in St Ives and there are no easy answers; the consultation reinforced that there is a mandate for change and that is what we are trying to achieve. “

    Louis Gardner, Cornwall Council cabinet portfolio holder for economy, said: “This Town Deal funding is designed to provide a catalyst for making improvements that will benefit residents for years to come. It’s important that residents have their say on proposals for their community and, as we can see with the response to the low carbon transport strategy, those views have been taken into account and changes made as a result.”

    Following concerns raised about the use of physical restrictions , the project team are now looking into the use of alternative methods to discourage people without legitimate reasons from driving into the town centre during certain periods.

    This means that it is unlikely physical restrictions / barriers will be used to prevent access to the town centre. Although the project team expect that the wider measures to improve public transport and traffic management changes around the town will, by design, reduce the number of vehicles entering the town centre, they are hoping the community will play their part in supporting the Low Traffic Environment by changing their behaviour.

    “Whilst the majority of those responding to the consultation supported the principle of restricting access to the town centre at busy times, the logistics of ensuring access for those who need it when they need it has proved very difficult for an unmanned system “ said Johnnie Wells, “I am delighted that, in response to those concerns, we are going to look at other solutions for that part of the project.”

    A newly installed traffic monitoring system will provide information and data on the levels and types of traffic entering the town centre following the implementation of the LTE. This will help the project team to understand the effectiveness and benefits of the changes and identify where additional measures might be required in the future to help support or enforce the LTE.

    Additional measures within the LTE to make the town centre safer and more attractive for pedestrians and cyclists by widening footways, enhancing crossings points, providing additional seating, and managing obstructive parking will, it is hoped, encourage more local people to leave their cars at home.

    As the plans to improve the junctions at the Terrace, Stennack and Higher Stennack, Zennor and Malakoff, received a largely positive response from the majority of respondents, work is continuing to develop these schemes.

    The project team have also been listening to the concerns raised by people living in areas outside the town, such as Halsetown, who are worried about increases in traffic as a result of more visitors being signposted to drive through the area, and the current lack of footways. Further work is being carried out to assess the level of potential increases in traffic created by the proposal, together with the development of measures to mitigate the impact from this.

    “It is great that we have also managed to secure some traffic calming measures for both Halsetown and Lelant as part of the Strategy. “ said Johnnie Wells. “This has been a long and ongoing issue and it is really satisfying that we have been able to use funding from this project to deliver for these places too.

    Further work is also being carried out on the draft proposal to introduce a one way system around Library Corner and up Tregenna Hill and the reversing of the existing one-way restriction on Park Avenue.

    Aimed at reducing the delays, impact and congestion caused by vehicles having to navigate oncoming traffic and making it easier for buses, lorries and other large vehicles to get around the narrow points and corners along the route, these changes, together with improvements to pavements and footways, are designed to provide a safer space for pedestrians, cyclists and other road users.

    Although the general principle of the one-way system was welcomed by a significant number of those who responded during the consultation, some people raised concerns over how this would work in practice and whether the changes would prevent access and movement for emergency vehicles and result in adverse consequential impacts to local residents.

    “By removing head to head traffic in key problem areas such as Library Corner, we are hoping to improve traffic flow through the town and reducing vehicle dwell times in the narrow streets. “ said Johnnie Wells. “Also, by directing the flow of traffic away from the town centre and towards the larger car parks on the edges of St Ives we hope to reduce the incidence of visitors getting lost in the town.”

    The proposal to provide additional parking outside the town centre to encourage visitors and commuters to continue their journey by bus, rail, or walking or cycling, was largely welcomed during the consultation. However, some concerns were raised about the impact of changes to parking in the town centre on the local community. Although there will be a focus on discouraging ad hoc and dangerous parking in the town centre, and a small reduction in overall parking, the aim is to maintain or increase parking spaces for local residents through the use of permit only parking.

    “Thanks to the benefits we will see from Cornwall Council rolling out its “20 is plenty” campaign to reduce traffic speeds across Cornwall, and the capacity increases that are coming to the St Ives branch line, please remember that getting to St Ives doesn't have to always be by car” said Johnnie Wells.

    Other issues identified during the consultation included the need to improve public transport. While there were many positive comments about particular bus and train services, concerns were raised about the reliability and frequency of services, particularly at evening and weekends, the need for improved signage at the bus and train stations, overcrowding and insufficient capacity in peak seasons. There were also calls to provide better and safer waiting areas at bus stops and improved information through the use of digital information boards.

    All these matters are currently being discussed with transport operators with the aim of incorporating reasonable measures into the Town Deal delivery.

    Next steps

    The full report setting out the responses to the consultation and measures to address concerns is due to be published by the end of March.

    The project team will then work with all parts of the local community to identify any further amendments so the proposals deliver the aims of the Strategy at the same time as meeting the needs of local residents and businesses. Details of any changes will be discussed at the meeting of the Town Deal Board in May.

    Work is currently due to begin on implementing the first phase of the Strategy in Autumn 2024. This would see improvements to the junctions at Malakoff, Stennack, Zennor, and Halsetown, and the Station car park taking place from October and November.

    These would be followed by improvements to the Terrace junction in Feb 2025, with works to Library Corner and the creation of the Low Traffic Environment due to take place in October 2025, and the changes to Tempest Roundabout in January 2026.

    No planned works would be carried out during the Summer seasons.

    In 2021, St Ives was among 100 places in the country to be awarded a share of the £3.6bn Town Deal funding by the Government as part its Levelling Up ambition, securing a deal of £19.9 million to regenerate the town.

    Ends

    Notes to Editors

    About the UK Government Town Deals programme

    Part of the government’s plan for Levelling Up the UK economy and the wider Towns Fund, the Town Deals programme aims to regenerate towns and deliver long-term economic and productivity growth. This is through investments in urban regeneration, digital and physical connectivity, skills, heritage and enterprise infrastructure. As of July 2021, DLUHC have offered Town Deals to all 101 places that submitted proposals, committing over £2.35bn of investment across c.700 projects nationwide. See the press releases associated with Town Deals on gov.uk.

    About the St Ives Town Deal

    In June 2021, St Ives secured a Town Deal of up to £19.9 million following the successful submission of its Town Investment Plan for a range of regeneration projects. For more information about St Ives Town Deal visit www.stivestowndeal.org.uk

    Cornwall is the only area invited by the Government to submit proposals for four of its towns: Camborne, Penzance, St Ives and Truro. After conducting extensive public consultations, each Town Deal Board submitted their Town Investment Plan in collaboration with Cornwall Council. As a result, the Government announced in spring 2021, that Cornwall will receive up to £88.7 million from the Town Deals programme.

    Cornwall Council is the Lead Authority for the Town Deals in Cornwall. Cornwall Council supports the governance role of St Ives Town Deal Board and is responsible for administering the Fund on behalf of the Board.

    For more information visit: www.cornwall.gov.uk/business-trading-and-licences/economic-development/towns-fund

Page last updated: 18 Jun 2024, 11:25 AM