St Ives Town Deal Low Carbon Transport

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Public invited to give their views on plans for Terrace junction in St Ives

Members of the public are being invited to give their views on plans to re-design the Terrace junction in St Ives to improve pedestrian access and space, and discourage visitors driving into the town centre.

The proposals are part of the St Ives Low Carbon Transport Strategy which aims to reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

The consultation on the plans, which is open until Friday, 25 October, is being led by Cormac in partnership with the St Ives Low Carbon Transport Strategy project team. The feedback will be used to inform the final design for the scheme.

Details of the proposals, which include widening the footway at the junction, installing a new road surface, changing the current signs and road markings to direct people towards Trenwith car park, were displayed at the update event held in the town on 11 September. Notices have been erected at the site, and letters sent to nearby residents explaining about the plans and the consultation.

To view details of the proposals, including maps and drawings, and to take part in the consultation please visit the transport consultation section on Cornwall Council’s website Responses can also be provided via email at traffic@cormacltd.co.uk.

Following the consultation, a final design will be prepared with a view to construction beginning in early January 2025.

As the Low Carbon Transport Strategy is being funded by the Town Deal programme, all the individual schemes must be delivered by March 2026.

Information about the consultation, and the wider St Ives Low Carbon Transport Strategy, is available on the Let’s Talk Cornwall site and the St Ives Town Deal website. Please note that responses to the consultation must be submitted via Cornwall Council’s consultation site: www.cornwall.gov.uk/TrafficConsult



Engagement event 11 September 2024

More than 400 people attended the recent St Ives Low Carbon Transport Strategy update event on 11 September to find out the latest details about all the projects which are being developed and the timetable for delivering the different elements.

You can view a video about the update event here :

:

One of the nine Town Deal projects being funded and delivered as part of the St Ives Town Deal programme, the aim of the Low Carbon Transport Strategy is to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

The Strategy, which has been allocated £5.5 million of Town Deal funding, includes proposals aimed at reducing traffic congestion and parking demand in the town centre, enhancing public transport options and accessibility, improving air quality and health outcomes for residents and visitors, and supporting local businesses by creating a more attractive and vibrant town.

The individual projects which make up the Strategy are being delivered in phases, with local statutory consultation taking place ahead of the plans being implemented.

Work on the first phase is due to begin later this year. This includes the installation of a new Variable Message Sign on the A30 and around St Ives to help manage traffic flow into the town centre. Currently installation is due to commence by the end of this year, these signs will advise drivers of the most efficient journey and parking before they enter the town. As well as providing real time information on car park availability, the signs will encourage drivers to use St Erth P&R. Work is currently taking place to identify locations for all of the new signs.

Smart traffic cameras are also being introduced throughout the town to provide real time information on the quantity and types of vehicles, pedestrians and cyclists entering the town centre. Due to be installed in 10 to 12 sites over the next three months, these cameras will be used to help the project team monitor the effectiveness and benefits of all the changes resulting from the implementation of the strategy. The data will also be used to identify where additional measures might be required in the future to help support or improve the traffic environment and wider traffic management.

Other projects which will be implemented include improvements to the junctions at Malakoff, Lower Stennack, Zennor and the Terrace aimed at improving traffic flow within the town and enhancing bus and train user experience, improving safety for pedestrians and cyclists, and achieving greater speed compliance.

Work on improvements to the junctions at Zennor and Terrace are currently expected to begin in January 2025, with the schemes at Malakoff, which will include realigning the bus stop with provision of a bus shelter and information point, enhancing the gardens and providing additional seating, and Lower Stennack due to begin in September 2025.

This phase also includes potential changes to the layout and operation of some of the car parks in the town with the aim of reducing the number of visitors driving through the town centre.

A review of permit and visitor parking arrangements is currently being carried out which may present opportunities to operate the Island as a permit only car park. As well as reducing the impact of visitor traffic through the harbour area, this change would provide additional permits for residents and businesses.

To off-set this loss of visitor parking, the project team are also reviewing the possibility of transferring some of the existing permit allocation from Barnoon to the Island. While there is overall support for the principle of reducing visitor traffic in the town centre, following concerns from existing permit holders at Barnoon, additional work is taking place to investigate the potential for changing the current layout of the car park to provide additional spaces. No decisions have yet been made, with further engagement due to take place with permit holders over the coming months.

Further work is also taking place to identify measures to mitigate the potential impact of additional traffic on the local community in Halsetown following concerns about the potential increase of more holiday and day visitor traffic into St Ives along the old coach road .These include the introduction of ‘village gateways’ to signal the entry into a slower-paced area, the installation of Vehicle Activated Speed Signs (VAS) to alert drivers and encourage safer speeds and other speed reducing measures. Other interventions include potential virtual footways and surfacing to enhance pedestrian safety and the installation of a new proposed bus stop to better serve the community.

Once detailed topographical and utility surveys and road safety audits have been carried and potential costings identified for the proposed measures, further engagement will take place with the local community to confirm the final programme. It is currently hoped to start work on implementing the agreed measures after the Zennor junction scheme has been completed in early to mid 2025.

The second phase of the Strategy, which includes the creation of a Low Traffic Environment and related improvements at Library Corner and Royal Square, are currently due to be implemented in late 2025 / early 2026.

The aim of the LTE is to reduce unnecessary vehicles from traveling along Wharf Road and Fore Street. Following the public consultation in 2023 and the decision not to use physical restrictions / barriers to prevent access to the town centre, this will now be achieved through the use of signed restrictions only preventing unnecessary traffic from driving into the town centre during peak times through the summer season. Local residents and businesses will not be affected by the restrictions. Improvements will also be made to the streetscape and public realm to discourage visitors from driving into the town centre and improve safety for pedestrians.

Other changes being made as part of the LTE include upgrading Royal Square, a key arrival point in the town, to make it more welcoming. These plans are still being developed but are expected to include providing designated zones and spaces for buses, loading and taxis, creating a new distinctive gateway to the town, installing bike storage facilities and providing continuous footways to improve safety for pedestrians.

The final project involves improving the management of traffic at Tregenna Hill and Library Corner. The current two -way layout results in numerous daily conflicts between vehicles entering and leaving the town via this route and between vehicles and pedestrians, causing significant congestion and delays. Previous consultations have identified this as one of the main areas of concern for the local community.

Following concerns over the impact of the original proposal for a one-way traffic system on bus and emergency services (including lifeboat crews), further work is being carried out on the design. A potential solution which would maintain the proposed one-way system and provide access for bus and emergency services through traffic lights at the top and bottom of the hill and the use of additional technology, has been identified.

However, the complexity of this area means that more work is needed to ensure that the change would improve the current situation and not create additional problems elsewhere on the local road network. This will require the monitoring and evaluation of the other measures contained in the Strategy before confirming and implementing a final design. This means that this project is not likely to take place before early 2027. As the Town Deal funding currently has to be spent before the end of March 2026, Cornwall Council has committed to providing the funding needed to deliver the scheme, if approved by the Highways Authority.

Local statutory consultation will be required before work starts on each of the individual projects. Regular updates will be provided on the St Ives Transport Strategy page on the Let’s Talk Cornwall site : https://letstalk.cornwall.gov.uk/st-ives-town-deal-low-carbon-transport.

Copies of the boards are available to view below :

There is also a feedback format the bottom of this page to give your views on the latest proposals.

:








You can watch a short video about the strategy here

The Town Deal funding has to be spent by March 2026, with the projects due to be delivered in phases over this period. Any longer-term measures will need to be funded from other sources.

.You can stay updated on the development of this project and the Town Deal programme in St Ives by joining the online newsletter - Subscribe me to the newsletter.


About the Transport Strategy for St Ives

Funded and delivered as part of the St Ives Town Deal programme, the project aims to:

Reduce traffic congestion and parking demand in the town centre.

• Improve air quality and health outcomes for residents and visitors.

• Enhance public transport options and accessibility for all.

• Support local businesses by creating a more attractive and vibrant town.

You can view the full exhibition and proposed plans here.



About the St Ives Town Deal

St Ives was one of four locations in Cornwall selected to bid for the Government’s £3.6b Towns Fund, which aims to drive economic regeneration and level up the region’s economy.

St Ives secured a Town Deal of up to £19.9m in June 2021, after submitting a Town Investment Plan that outlines nine projects to revitalise the town.

To implement the plan, St Ives Town Deal Board collaborates with funded partner organisations and Cornwall Council.

Six of the nine St Ives Town Deal projects have now been contracted and received their first grant payments, enabling work to begin on delivering these exciting and ambitious schemes. These include St Ives Theatre, the Rugby Club Relocation and Housing, the Guildhall, Leach Pottery, the Enterprise Grants and St Ives Community Orchard.

These projects are part funded by the Government's Town Deal programme and delivered by Cornwall Council in partnership with the St Ives Town Deal Board.

More information is available on the St Ives Town Deal website www.stivestowndeal.org.uk

You can also follow the St Ives Town Deal programme on social media.

Facebook

Twitter

LinkedIn

Latest News

Public invited to give their views on plans for Terrace junction in St Ives

Members of the public are being invited to give their views on plans to re-design the Terrace junction in St Ives to improve pedestrian access and space, and discourage visitors driving into the town centre.

The proposals are part of the St Ives Low Carbon Transport Strategy which aims to reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

The consultation on the plans, which is open until Friday, 25 October, is being led by Cormac in partnership with the St Ives Low Carbon Transport Strategy project team. The feedback will be used to inform the final design for the scheme.

Details of the proposals, which include widening the footway at the junction, installing a new road surface, changing the current signs and road markings to direct people towards Trenwith car park, were displayed at the update event held in the town on 11 September. Notices have been erected at the site, and letters sent to nearby residents explaining about the plans and the consultation.

To view details of the proposals, including maps and drawings, and to take part in the consultation please visit the transport consultation section on Cornwall Council’s website Responses can also be provided via email at traffic@cormacltd.co.uk.

Following the consultation, a final design will be prepared with a view to construction beginning in early January 2025.

As the Low Carbon Transport Strategy is being funded by the Town Deal programme, all the individual schemes must be delivered by March 2026.

Information about the consultation, and the wider St Ives Low Carbon Transport Strategy, is available on the Let’s Talk Cornwall site and the St Ives Town Deal website. Please note that responses to the consultation must be submitted via Cornwall Council’s consultation site: www.cornwall.gov.uk/TrafficConsult



Engagement event 11 September 2024

More than 400 people attended the recent St Ives Low Carbon Transport Strategy update event on 11 September to find out the latest details about all the projects which are being developed and the timetable for delivering the different elements.

You can view a video about the update event here :

:

One of the nine Town Deal projects being funded and delivered as part of the St Ives Town Deal programme, the aim of the Low Carbon Transport Strategy is to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

The Strategy, which has been allocated £5.5 million of Town Deal funding, includes proposals aimed at reducing traffic congestion and parking demand in the town centre, enhancing public transport options and accessibility, improving air quality and health outcomes for residents and visitors, and supporting local businesses by creating a more attractive and vibrant town.

The individual projects which make up the Strategy are being delivered in phases, with local statutory consultation taking place ahead of the plans being implemented.

Work on the first phase is due to begin later this year. This includes the installation of a new Variable Message Sign on the A30 and around St Ives to help manage traffic flow into the town centre. Currently installation is due to commence by the end of this year, these signs will advise drivers of the most efficient journey and parking before they enter the town. As well as providing real time information on car park availability, the signs will encourage drivers to use St Erth P&R. Work is currently taking place to identify locations for all of the new signs.

Smart traffic cameras are also being introduced throughout the town to provide real time information on the quantity and types of vehicles, pedestrians and cyclists entering the town centre. Due to be installed in 10 to 12 sites over the next three months, these cameras will be used to help the project team monitor the effectiveness and benefits of all the changes resulting from the implementation of the strategy. The data will also be used to identify where additional measures might be required in the future to help support or improve the traffic environment and wider traffic management.

Other projects which will be implemented include improvements to the junctions at Malakoff, Lower Stennack, Zennor and the Terrace aimed at improving traffic flow within the town and enhancing bus and train user experience, improving safety for pedestrians and cyclists, and achieving greater speed compliance.

Work on improvements to the junctions at Zennor and Terrace are currently expected to begin in January 2025, with the schemes at Malakoff, which will include realigning the bus stop with provision of a bus shelter and information point, enhancing the gardens and providing additional seating, and Lower Stennack due to begin in September 2025.

This phase also includes potential changes to the layout and operation of some of the car parks in the town with the aim of reducing the number of visitors driving through the town centre.

A review of permit and visitor parking arrangements is currently being carried out which may present opportunities to operate the Island as a permit only car park. As well as reducing the impact of visitor traffic through the harbour area, this change would provide additional permits for residents and businesses.

To off-set this loss of visitor parking, the project team are also reviewing the possibility of transferring some of the existing permit allocation from Barnoon to the Island. While there is overall support for the principle of reducing visitor traffic in the town centre, following concerns from existing permit holders at Barnoon, additional work is taking place to investigate the potential for changing the current layout of the car park to provide additional spaces. No decisions have yet been made, with further engagement due to take place with permit holders over the coming months.

Further work is also taking place to identify measures to mitigate the potential impact of additional traffic on the local community in Halsetown following concerns about the potential increase of more holiday and day visitor traffic into St Ives along the old coach road .These include the introduction of ‘village gateways’ to signal the entry into a slower-paced area, the installation of Vehicle Activated Speed Signs (VAS) to alert drivers and encourage safer speeds and other speed reducing measures. Other interventions include potential virtual footways and surfacing to enhance pedestrian safety and the installation of a new proposed bus stop to better serve the community.

Once detailed topographical and utility surveys and road safety audits have been carried and potential costings identified for the proposed measures, further engagement will take place with the local community to confirm the final programme. It is currently hoped to start work on implementing the agreed measures after the Zennor junction scheme has been completed in early to mid 2025.

The second phase of the Strategy, which includes the creation of a Low Traffic Environment and related improvements at Library Corner and Royal Square, are currently due to be implemented in late 2025 / early 2026.

The aim of the LTE is to reduce unnecessary vehicles from traveling along Wharf Road and Fore Street. Following the public consultation in 2023 and the decision not to use physical restrictions / barriers to prevent access to the town centre, this will now be achieved through the use of signed restrictions only preventing unnecessary traffic from driving into the town centre during peak times through the summer season. Local residents and businesses will not be affected by the restrictions. Improvements will also be made to the streetscape and public realm to discourage visitors from driving into the town centre and improve safety for pedestrians.

Other changes being made as part of the LTE include upgrading Royal Square, a key arrival point in the town, to make it more welcoming. These plans are still being developed but are expected to include providing designated zones and spaces for buses, loading and taxis, creating a new distinctive gateway to the town, installing bike storage facilities and providing continuous footways to improve safety for pedestrians.

The final project involves improving the management of traffic at Tregenna Hill and Library Corner. The current two -way layout results in numerous daily conflicts between vehicles entering and leaving the town via this route and between vehicles and pedestrians, causing significant congestion and delays. Previous consultations have identified this as one of the main areas of concern for the local community.

Following concerns over the impact of the original proposal for a one-way traffic system on bus and emergency services (including lifeboat crews), further work is being carried out on the design. A potential solution which would maintain the proposed one-way system and provide access for bus and emergency services through traffic lights at the top and bottom of the hill and the use of additional technology, has been identified.

However, the complexity of this area means that more work is needed to ensure that the change would improve the current situation and not create additional problems elsewhere on the local road network. This will require the monitoring and evaluation of the other measures contained in the Strategy before confirming and implementing a final design. This means that this project is not likely to take place before early 2027. As the Town Deal funding currently has to be spent before the end of March 2026, Cornwall Council has committed to providing the funding needed to deliver the scheme, if approved by the Highways Authority.

Local statutory consultation will be required before work starts on each of the individual projects. Regular updates will be provided on the St Ives Transport Strategy page on the Let’s Talk Cornwall site : https://letstalk.cornwall.gov.uk/st-ives-town-deal-low-carbon-transport.

Copies of the boards are available to view below :

There is also a feedback format the bottom of this page to give your views on the latest proposals.

:








You can watch a short video about the strategy here

The Town Deal funding has to be spent by March 2026, with the projects due to be delivered in phases over this period. Any longer-term measures will need to be funded from other sources.

.You can stay updated on the development of this project and the Town Deal programme in St Ives by joining the online newsletter - Subscribe me to the newsletter.


About the Transport Strategy for St Ives

Funded and delivered as part of the St Ives Town Deal programme, the project aims to:

Reduce traffic congestion and parking demand in the town centre.

• Improve air quality and health outcomes for residents and visitors.

• Enhance public transport options and accessibility for all.

• Support local businesses by creating a more attractive and vibrant town.

You can view the full exhibition and proposed plans here.



About the St Ives Town Deal

St Ives was one of four locations in Cornwall selected to bid for the Government’s £3.6b Towns Fund, which aims to drive economic regeneration and level up the region’s economy.

St Ives secured a Town Deal of up to £19.9m in June 2021, after submitting a Town Investment Plan that outlines nine projects to revitalise the town.

To implement the plan, St Ives Town Deal Board collaborates with funded partner organisations and Cornwall Council.

Six of the nine St Ives Town Deal projects have now been contracted and received their first grant payments, enabling work to begin on delivering these exciting and ambitious schemes. These include St Ives Theatre, the Rugby Club Relocation and Housing, the Guildhall, Leach Pottery, the Enterprise Grants and St Ives Community Orchard.

These projects are part funded by the Government's Town Deal programme and delivered by Cornwall Council in partnership with the St Ives Town Deal Board.

More information is available on the St Ives Town Deal website www.stivestowndeal.org.uk

You can also follow the St Ives Town Deal programme on social media.

Facebook

Twitter

LinkedIn

  • Local community invited to attend update event on latest Transport Strategy plans at St Ives Library on Wednesday, 11 September.

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    A public update event exhibiting the latest details about all the projects which are being developed as part of the St Ives Low Carbon Transport Strategy and the timetable for delivering the different elements is being held at the town’s library between 2pm and 7pm on Wednesday, 11 September.

    One of the nine Town Deal projects being funded and delivered as part of the St Ives Town Deal programme, the aim of the Low Carbon Transport Strategy is to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

    These include proposals aimed at reducing traffic congestion and parking demand in the town centre, enhancing public transport options and accessibility, improving air quality and health outcomes for residents and visitors and supporting local businesses by creating a more attractive and vibrant town.

    During the past few months discussions have taken place with stakeholders, community groups and individuals to provide local information and shape the proposals contained with the Strategy. These have resulted in changes being made to some of the projects.

    The aim of the exhibition, which is open to all, is to provide an update on the current plans.

    Members of the Low Carbon Transport Strategy team, Cornwall Council’s highways department and representatives of the St Ives Town Deal Board and St Ives Town Council will also be on hand to answer any questions.

    ends

  • Report from public consultation into the St Ives Low Carbon Transport Strategy now available to view

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    The report outlining the findings of the public engagement carried out into the St Ives Low Carbon Transport Strategy is now available to view.

    The Strategy is being funded and delivered as part of the St Ives Town Deal programme to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

    The project has been allocated £5.5 million of Town Deal funding to create a Low Transport Environment (LTE) within the town centre by reducing traffic, enhancing safety, increasing accessibility, improving environmental health and delivering community and economic benefits. This funding needs to be spent by March 2026. Longer term measures will need to be funded from other sources.

    Members of the public were asked for their views on the draft proposals via a comprehensive consultation programme, including an online survey and a public exhibition in the town’s library, held between 27 November 2023 and 20 January 2024. Over 450 people took part in consultation.

    Of those taking part in the consultation:

    • The majority were local residents of St Ives.
    • 63 business owners responded to the survey.
    • 9% of people identified as having reduced mobility.
    • The majority of respondents visited the town more than once a week.
    • The majority of respondents visit the town centre for less than 1 hour.
    • A large number of respondents use the high street for traditional facilities such as food shopping and banking as well as leisure activities and eating out in cafes/restaurants.
    • The joint most popular methods of travel to St Ives by respondents were walking and driving (combining drivers and passengers).
    • The respondents stated there was too much traffic in the town centre of St Ives as a whole.
    • The quality of walking is seen as poor by many respondents due to congested streets with pedestrians sharing the road with cars due to a lack of pavements. Measures to address this are seen as being of highest priority by respondents
    • There is a mixed view on cycling but across divides respondents would like dedicated cycle infrastructure to keep cyclists safe from cars and pedestrians safe from bikes. This was however seen as being significantly the lowest priority
    • The view of public transport provision is positive overall but there are widespread concerns about a lack of space, seating and shelter at bus stops as well as a demand for increased regularity and reliability of services. This was of high priority compared to most other measures proposed
    • The results indicate there is a potential demand for improved parking facilities in St Ives. The survey was conducted in winter the number of tourists is significantly lower than in peak months. However the data suggests that a significant proportion of people that parked either on the street or in pay and display car parks found it fairly difficult or very difficult to find a parking space.
    • A high proportion of respondents, and therefore residents, walk into St Ives town centre more than once per week.
    • The least common methods of transport among respondents were cycling, using the bus or the train.

    The majority of those responding via the survey (69.9%) said that the environment in the town centre needed changing and improving, with most supporting the principles of improving walking and cycling facilities, reducing level of traffic and improving public transport.

    Key findings included:

    • There is support for improving pedestrian areas including crossings and wider footways.
    • There is support for reprioritising junction layout.
    • There is support for reducing overall traffic flows.
    • There were suggestions of expanding the park & ride for visitor parking. This is beyond the scope of the St Ives town deal but could be considered by Cornwall Council or other stakeholders as a future scheme.
    • There was a general call for better enforcement of permit parking and parking on double yellow lines.
    • There were suggestions that live parking signs should be implemented to show remaining parking spaces within the town.

    However, while there was overall support for the aims of the Strategy, there were different views on how this should be achieved :

    • There were 51 concerns/objections raised regarding both the rising bollards and associated traffic restrictions for access to properties and businesses as well as regarding emergency services access.
    • 15 individual comments had concerns around routing traffic through Halestown with regards to lack of footways and safety.
    • There were 18 comments concerning access for locals to Downalong.
    • There were 10 objections to the parking restrictions on Barnoon.
    • There is objection to the implementing of one-way systems, making the town difficult to access.

    You can view a copy of the report in the documents section .

    The project team have spent the past two months analysing all the responses from the consultation. They have also listened to comments and concerns subsequently raised by individuals and community groups living and working in areas which could be affected by specific proposals.

    As a result of the concerns over the suggestion to introduce measures such as rising bollards and barriers to restrict access to the town centre as part of the plans to create the Low Traffic Environment, the project team are looking into the use of alternative methods to discourage people without legitimate reasons from driving into the town centre during these periods.

    As plans to improve the junctions at the Terrace, Stennack and Higher Stennack, and Malakoff, received a largely positive response from the majority of respondents, work is continuing to develop these schemes.

    The project team have also been listening to the concerns raised by people living in areas outside the town, such as Halsetown, who are worried about the redirection of more holiday and day visitor traffic into St Ives along the coach road and the current lack of footways. Further work is being carried out to assess the level of traffic which could be created by the proposal, together with the development of measures to mitigate the potential impact from this.

    Further work is also being carried out on the draft proposal to introduce a one way system around Library Corner and up Tregenna Hill and the reversing of the existing one-way restriction on Park Avenue.

    A report outlining the amended plans for the Mid Town Centre and Low Traffic Environment and One way system is currently due to be considered by members of St Ives Town Board at its meeting in May.

    Following the meeting details will be published on the Let’s Talk Cornwall site and the St Ives Town Deal website site, with plans also being developed for a exhibition at the town’s library which will provide information about the Strategy and the timetable for delivering the different elements.

    Ends

  • Update on St Ives Town Deal Low Carbon Transport Strategy

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    Following the consultation for the St Ives Low Carbon Transport Strategy, which took place between November 2023 and January 2024, members of the project team have spent the past two months analysing all the responses.

    The St Ives Low Carbon Transport Strategy is being funded and delivered as part of the St Ives Town Deal programme to help reduce the impact of vehicles on St Ives and introduce measures that encourage walking, cycling and the use of public transport.

    The resident population in St Ives increases dramatically during the summer months when more than 500,000 day visitors and 220,000 staying tourists visit the town. Currently many opt to travel into the town by car, leading to significant congestion in the narrow streets around the town centre and harbour area.

    The project has been allocated £5.5 million of Town Deal funding to create a Low Transport Environment (LTE) within the town centre by reducing traffic, enhancing safety, increasing accessibility, improving environmental health and delivering community and economic benefits. This funding needs to be spent by March 2026. Longer term measures will need to be funded from other sources.

    Developed in partnership with key stakeholders, the initial draft Strategy contained several proposals aimed at reducing traffic congestion and parking demand in the town centre, enhancing public transport options and accessibility, improving air quality and health outcomes for residents and visitors and supporting local businesses by creating a more attractive and vibrant town.

    Many of the proposals outlined in the first phase of the Strategy, including the junctions at Malakoff, Stennack, Zennor, and Halsetown, and the Station car park, the widening of footways and pavements and the improvements in public transport, were supported by members of the Town Deal Board in February.

    However it was agreed that further work was needed on the development of the One Way System and some elements of the Low Traffic Environment.

    A decision on the final version of the Strategy will be made at the next meeting of St Ives Town Deal Board in May.

    Over 450 people took part in consultation. The majority of those responding via the survey (69.9%) said that the environment in the town centre needed changing and improving, with most supporting the principles of improving walking and cycling facilities, reducing level of traffic and improving public transport. However, there were different views on how this should be achieved.

    After reviewing the feedback from the consultation, and listening to the comments and concerns subsequently raised by some individuals and community groups living and working in areas which could be affected by specific proposals, the project team have made some changes to the original proposals.

    “We would like to thank everyone who took part in the consultation and worked with us to identify possible problem areas, and are now helping to work towards solutions “ said Johnnie Wells, Chair of the Transport Sub Committee. “Everyone knows that traffic is an issue in St Ives and there are no easy answers; the consultation reinforced that there is a mandate for change and that is what we are trying to achieve. “

    Louis Gardner, Cornwall Council cabinet portfolio holder for economy, said: “This Town Deal funding is designed to provide a catalyst for making improvements that will benefit residents for years to come. It’s important that residents have their say on proposals for their community and, as we can see with the response to the low carbon transport strategy, those views have been taken into account and changes made as a result.”

    Following concerns raised about the use of physical restrictions , the project team are now looking into the use of alternative methods to discourage people without legitimate reasons from driving into the town centre during certain periods.

    This means that it is unlikely physical restrictions / barriers will be used to prevent access to the town centre. Although the project team expect that the wider measures to improve public transport and traffic management changes around the town will, by design, reduce the number of vehicles entering the town centre, they are hoping the community will play their part in supporting the Low Traffic Environment by changing their behaviour.

    “Whilst the majority of those responding to the consultation supported the principle of restricting access to the town centre at busy times, the logistics of ensuring access for those who need it when they need it has proved very difficult for an unmanned system “ said Johnnie Wells, “I am delighted that, in response to those concerns, we are going to look at other solutions for that part of the project.”

    A newly installed traffic monitoring system will provide information and data on the levels and types of traffic entering the town centre following the implementation of the LTE. This will help the project team to understand the effectiveness and benefits of the changes and identify where additional measures might be required in the future to help support or enforce the LTE.

    Additional measures within the LTE to make the town centre safer and more attractive for pedestrians and cyclists by widening footways, enhancing crossings points, providing additional seating, and managing obstructive parking will, it is hoped, encourage more local people to leave their cars at home.

    As the plans to improve the junctions at the Terrace, Stennack and Higher Stennack, Zennor and Malakoff, received a largely positive response from the majority of respondents, work is continuing to develop these schemes.

    The project team have also been listening to the concerns raised by people living in areas outside the town, such as Halsetown, who are worried about increases in traffic as a result of more visitors being signposted to drive through the area, and the current lack of footways. Further work is being carried out to assess the level of potential increases in traffic created by the proposal, together with the development of measures to mitigate the impact from this.

    “It is great that we have also managed to secure some traffic calming measures for both Halsetown and Lelant as part of the Strategy. “ said Johnnie Wells. “This has been a long and ongoing issue and it is really satisfying that we have been able to use funding from this project to deliver for these places too.

    Further work is also being carried out on the draft proposal to introduce a one way system around Library Corner and up Tregenna Hill and the reversing of the existing one-way restriction on Park Avenue.

    Aimed at reducing the delays, impact and congestion caused by vehicles having to navigate oncoming traffic and making it easier for buses, lorries and other large vehicles to get around the narrow points and corners along the route, these changes, together with improvements to pavements and footways, are designed to provide a safer space for pedestrians, cyclists and other road users.

    Although the general principle of the one-way system was welcomed by a significant number of those who responded during the consultation, some people raised concerns over how this would work in practice and whether the changes would prevent access and movement for emergency vehicles and result in adverse consequential impacts to local residents.

    “By removing head to head traffic in key problem areas such as Library Corner, we are hoping to improve traffic flow through the town and reducing vehicle dwell times in the narrow streets. “ said Johnnie Wells. “Also, by directing the flow of traffic away from the town centre and towards the larger car parks on the edges of St Ives we hope to reduce the incidence of visitors getting lost in the town.”

    The proposal to provide additional parking outside the town centre to encourage visitors and commuters to continue their journey by bus, rail, or walking or cycling, was largely welcomed during the consultation. However, some concerns were raised about the impact of changes to parking in the town centre on the local community. Although there will be a focus on discouraging ad hoc and dangerous parking in the town centre, and a small reduction in overall parking, the aim is to maintain or increase parking spaces for local residents through the use of permit only parking.

    “Thanks to the benefits we will see from Cornwall Council rolling out its “20 is plenty” campaign to reduce traffic speeds across Cornwall, and the capacity increases that are coming to the St Ives branch line, please remember that getting to St Ives doesn't have to always be by car” said Johnnie Wells.

    Other issues identified during the consultation included the need to improve public transport. While there were many positive comments about particular bus and train services, concerns were raised about the reliability and frequency of services, particularly at evening and weekends, the need for improved signage at the bus and train stations, overcrowding and insufficient capacity in peak seasons. There were also calls to provide better and safer waiting areas at bus stops and improved information through the use of digital information boards.

    All these matters are currently being discussed with transport operators with the aim of incorporating reasonable measures into the Town Deal delivery.

    Next steps

    The full report setting out the responses to the consultation and measures to address concerns is due to be published by the end of March.

    The project team will then work with all parts of the local community to identify any further amendments so the proposals deliver the aims of the Strategy at the same time as meeting the needs of local residents and businesses. Details of any changes will be discussed at the meeting of the Town Deal Board in May.

    Work is currently due to begin on implementing the first phase of the Strategy in Autumn 2024. This would see improvements to the junctions at Malakoff, Stennack, Zennor, and Halsetown, and the Station car park taking place from October and November.

    These would be followed by improvements to the Terrace junction in Feb 2025, with works to Library Corner and the creation of the Low Traffic Environment due to take place in October 2025, and the changes to Tempest Roundabout in January 2026.

    No planned works would be carried out during the Summer seasons.

    In 2021, St Ives was among 100 places in the country to be awarded a share of the £3.6bn Town Deal funding by the Government as part its Levelling Up ambition, securing a deal of £19.9 million to regenerate the town.

    Ends

    Notes to Editors

    About the UK Government Town Deals programme

    Part of the government’s plan for Levelling Up the UK economy and the wider Towns Fund, the Town Deals programme aims to regenerate towns and deliver long-term economic and productivity growth. This is through investments in urban regeneration, digital and physical connectivity, skills, heritage and enterprise infrastructure. As of July 2021, DLUHC have offered Town Deals to all 101 places that submitted proposals, committing over £2.35bn of investment across c.700 projects nationwide. See the press releases associated with Town Deals on gov.uk.

    About the St Ives Town Deal

    In June 2021, St Ives secured a Town Deal of up to £19.9 million following the successful submission of its Town Investment Plan for a range of regeneration projects. For more information about St Ives Town Deal visit www.stivestowndeal.org.uk

    Cornwall is the only area invited by the Government to submit proposals for four of its towns: Camborne, Penzance, St Ives and Truro. After conducting extensive public consultations, each Town Deal Board submitted their Town Investment Plan in collaboration with Cornwall Council. As a result, the Government announced in spring 2021, that Cornwall will receive up to £88.7 million from the Town Deals programme.

    Cornwall Council is the Lead Authority for the Town Deals in Cornwall. Cornwall Council supports the governance role of St Ives Town Deal Board and is responsible for administering the Fund on behalf of the Board.

    For more information visit: www.cornwall.gov.uk/business-trading-and-licences/economic-development/towns-fund

Page last updated: 10 Oct 2024, 02:28 PM