Experience Newquay
Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
The project launched in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.
How this project is funded
Experience Newquay is being funded with a £365,426 investment from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund.
It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.
It follows the success of the Experience West Cornwall project, which brought an estimated £13.3m additional visitor spend to West Cornwall.*
*Data taken from South West Research Company Economic Impact Report – commissioned by Experience Penzance.
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Supporting Newquay
The aim of the Experience Newquay project is to attract visitors to the area between October and March. We’ll be highlighting activities, creating itineraries and content that draw upon the unique and authentic assets of the local area.
We want to create a network of like-minded organisations that can work together to become more resilient year-round. We will be running a skills development programme to meet the specific needs of the local business community. It will focus on collaboration and supporting you in developing experiential offers that appeal to out of season visitors.
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