Experience Newquay

Share on Facebook Share on Twitter Share on Linkedin Email this link

Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

The project launched in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.

How this project is funded

Experience Newquay is being funded with a £365,426 investment from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund.

It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.

It follows the success of the Experience West Cornwall project, which brought an estimated £13.3m additional visitor spend to West Cornwall.*

*Data taken from South West Research Company Economic Impact Report – commissioned by Experience Penzance.

Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

The project launched in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.

How this project is funded

Experience Newquay is being funded with a £365,426 investment from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund.

It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.

It follows the success of the Experience West Cornwall project, which brought an estimated £13.3m additional visitor spend to West Cornwall.*

*Data taken from South West Research Company Economic Impact Report – commissioned by Experience Penzance.

  • Be Newquay: 5 ways to love and protect our town

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    supporting image

    We're delighted to share our 'Be Newquay' guide, which has been co-created by the local Newquay community. It is made up of five positive actions you can take to help protect our wonderful town for the future.

    We love where we live, work, play and surf. We know you’ll love it too.

    By embracing the things that come naturally to us – our passion for the outdoors, kindness, creativity, community, and a desire to have a positive impact – we can help make sure every adventure in Newquay is sustainable, responsible, and enjoyable.

    Be windswept and wild
    Surrounded by surf, sand and winding coastal paths, Newquay’s wild beauty finds a place in your soul. Spend time in the natural world and enjoy long summer days swimming and barbecuing at the beach. Discover why we love the winter months and go hiking, coasteering and experience a clifftop sauna. We ask only that you leave nature as you find it, unharmed and beautiful for when you return – and we’re sure you’ll be back!



    Be creatively curious

    We write, sing and paint. We make and play. We’re poets, artists and performers. We’re excited to explore our heritage and share our creative spirit with you. From indoor art classes, workshops and spoken word nights to live performances on the beach and our winter lantern parade, be curious and get stuck in while you’re here. There is always something to discover, no matter the time of year.


    Be kind and considerate

    We invite and welcome kindness from each other and our guests towards our extraordinary people and places, our beaches, our heritage and the natural world. Be mindful of those around you – the people at work in the harbour, the brave RNLI crews and the wildlife you spot around Newquay’s cherished countryside and coastline.


    Be part of our world

    When you stay in Newquay, you become part of the fabric of our town. You don’t need to travel far to have a great time. Ensure your visit supports our businesses and communities by buying local and sharing what we offer. From wellness breaks to wassailing at Newquay Orchard, there’s plenty to inspire you in our itineraries.


    Be a positive force

    We love people visiting Newquay and the positive energy they bring to our town – even more so when they consider their carbon footprint. If you’re keen to reduce your impact, try arriving by train and using the electric Beryl Bikes to explore. Revel in finding secret spots on foot or exploring further by bus. Breathe in a spectacular view, find your peace and just be.


    Most of all, be yourself. We’re so glad you’re here.


    To find out more about the activities and experiences you can get involved in during your visit, head to www.visitnewquay.org

  • Cultural activities: first commissions announced

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    supporting image


    Photo by Ingrid PopExperience Newquay, which aims to encourage a resilient year-round visitor economy, has awarded grants to deliver cultural events during the winter months, and shortlisted six proposals to develop ideas for permanent installations across the town centre.

    Together the selected permanent installations and creative activities will provide a cultural event programme for residents and visitors to enjoy during the traditionally quieter months.

    Following an open call, a panel made of Newquay community representatives reviewed the proposals using criteria informed directly from consultation with residents and business owners where themes including “community, history, events, people” were identified. As a result,

    Alma Artspace will deliver a vibrant winter arts programme that will connect people to the town and local landscape through exhibitions, walks, talks and workshops. It will bring artists, curators, storytellers, musicians and makers (from Cornwall and beyond) to brighten the winter months, inspire the community and welcome residents and visitors to explore Newquay’s cultural potential.


    Photo by Ingrid Pop


    To the Moon and Back by Rob Mennear will combine dance, theatre, sound installation and projection to create immersive experiences that entice and surprise. Coinciding with the super full moon, this evening experience will invite people to explore spaces in the town centre that have been transformed and co-created with residents, bringing stories of Newquay’s community to life.


    Moving Portraits by Rob Mennear (Part of Wide Open Autumn Season 2023) Photo by Emily Appleton


    Six proposals for permanent installations have also been shortlisted. The projects include ideas for sculpture, graffiti, light installations and more. Each proposal will be developed further and will be reviewed by the panel. Two projects will go ahead and be announced in the spring.

    Louis Gardner, Cornwall Council cabinet portfolio holder for economy and local Member for Newquay Central and Pentire, said: "Experience Newquay’s cultural programme is putting community at its heart, from the co-creation of the criteria to the make-up of the judging panel. Newquay is on track to have an enviable programme of cultural activities and installations, which will inject a fresh energy into the town centre for residents and visitors alike.”

  • Join the Experience Newquay Network

    Share on Facebook Share on Twitter Share on Linkedin Email this link

    We want to create a network of like-minded organisations that can work together to become more resilient year-round. We will be running a skills development programme to meet the specific needs of the local business community. It will focus on collaboration and supporting you in developing experiential offers that appeal to out of season visitors.


    Please sign up to our newsletter to keep up-to-date with recent developments and news.

  • Newquay's Visitor Charter - Feedback

    Share on Facebook Share on Twitter Share on Linkedin Email this link

    We need your help to co-create Newquay’s Visitor Charter and encourage our visitors to love our place like a local. We see that as inviting everyone to BE MORE Newquay when they visit our place!


    To ensure our visitor economy in Newquay contributes positively to our communities, our businesses and our much loved natural environment, we want to connect with our visitors and help them to help us.

    A visitor charter is an invitation to encourage people to sustainably engage with a place.

    An initial visitor charter workshop attended by local stakeholders resulted in the co-creation of the first draft and now we're gathering as much feedback as possible.

    If you click here to review - it should take around 10 mins
    Deadline: 19th Feb 2023

    If you prefer to feedback separately/have any problems accessing the below link, email experiencenewquay@cornwall.gov.uk

    Your feedback will inform the creation of the final version, which will be free and editable for businesses to use and promote to their customers/guests.

  • Newquay's Destination Survey

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    supporting image

    We’ve commissioned a destination survey to help understand patterns and behaviours of people visiting Newquay (both locals and overnight visitors). The survey is in partnership with Visit Cornwall’s and it will be distributed via their established networks.

    However we would like the opportunity to capture your customers feedback too, and ensure we collect a truly representative dataset. In return for completing the survey, your customers could win £200 to spend on Cornish food & drink. And your business, will get access to the final evaluation report once it is ready.

    If you are interested in promoting to your customers, download the digital assets on the right hand side of our Let's Talk page. You'll find different sizes for social, newsletters & posters. If you would like printed assets email experiencenewquay@cornwall.gov.uk.



  • Visitor Charter Workshop

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    supporting image

    Help us co-design a visitor charter for Newquay

    If you are involved in the visitor economy, join Experience Newquay and CoaST on Wednesday 8th November for a informal session.

    Multiple destinations have created such a charter: it’s a simple, engaging, uplifting way of communicating with visitors, to inspire them to connect with place in a more responsible and sustainable way.

    To develop this, we need to hear from businesses, community members and stakeholders involved in the sector. As part of the session, we will work with everyone present to identify the most important issues for Newquay to feature in a charter.

    Collectively, we’ll think about how to frame these issues to be a positive and welcoming call to action to enable Newquay to thrive, and visitors to have an unforgettable experience.

    The resulting visitor charter will then be used across Experience Newquay's low season marketing.


    Event details
    Wednesday 8th November
    10am - 12.30pm
    Mount Wise Community Centre
    28 Mount Wise Newquay TR 2BJ

    BOOK HERE
    To find Mount Wise Community Centre: https://what3words.com/glares.spacing.slopes

    Mount Wise is in walking distance from the town centre. If you are travelling from further afield, plan your public transport and ticket options via Transport for Cornwall (there’s some great deals).


    Light refreshments will be available.

  • Open Call: Cultural Commissions

    Share on Facebook Share on Twitter Share on Linkedin Email this link


    We have launched an open call for cultural commissions for autumn & winter 2024.

    We want to commission a range of organisations to deliver cultural events, workshops and activities as well as create permanent installations across Newquay town centre.

    There are 2 grants available:

    • Cultural Activities: up to £7,500
    • Permanent Installations: up to £30,000

    Head over to FEAST’s website for more detail and how to apply.

  • Meet the Experience team

    Share on Facebook Share on Twitter Share on Linkedin Email this link

    On Monday 9 October, between 11.30am and 5pm, we invite you to come and meet the Experience team at Mount Wise Community Centre in Newquay. There is no need to book, just drop-in when is convenient to you.

    The Experience Newquay team will share plans for the programme: we will be asking what you and your organisation need to be more resilient out-of-season and you can learn more about our marketing campaign and how to get involved.

    FEAST will be running workshops exploring the role of culture in town centres. This will be the opportunity to give your views and help us inform future activities.

    To find Mount Wise Community Centre: what3words: ///glares.spacing.slopes
    The venue is centrally located to walk to from town, however if you require parking Mount Wise pay & display is the closest car park.

    Refreshments will be available all day.

    Come and learn more about the project, what opportunities lie ahead, make connections and help us shape the programme!

Page last updated: 15 Apr 2024, 10:13 AM