Experience Newquay

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Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

This project is part-funded by the UK Government through the UK Shared Prosperity Fund.

Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

This project is part-funded by the UK Government through the UK Shared Prosperity Fund.

  • Be Newquay Big Day Out

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    Taking place throughout the town on Saturday 6 September from 10am-11pm, the Big Day Out invites locals and visitors alike to explore Newquay in a new way — from circus performances and aerial dance to outdoor theatre, workshops and markets, local food and outdoor bars and arts and crafts workshops for all ages.

    Newquay is set to come alive with colour, sound, and celebration this September for the Big Day Out, a town-wide summer finale filled with vibrant street performances, creative workshops, live music, and family-friendly activities.

    A unique event brought together through a partnership between key organisations in the town, the Big Day Out is a huge celebration of the best that Newquay has to offer

    Highlights of the day include:

    🧑‍🍳 Harbour Festival – with local street food, live music, chef demos, outdoor bars and relaxed coastal vibes
    🎪 LOOK OUT! – a brand new festival from Groundswell with an exhilarating programme of international and local circus acts, aerial and street theatre, community performances, and an array of drop-in activities across the beach, green spaces and streets
    🎶 Summer Finale – over on the Killacourt, including family friendly activities, fairground rides and the Rewind Radio roadshow
    🛍️ The BIG Newquay Market – a buzzing street market of local food & drink, craft, art, design and more
    🎨 Creative makers workshops and arts & crafts
    🎡 Activities for all ages
    🎶 Live music across the town at multiple locations


  • Save The Date - Cornwall Visitor Economy Forum

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    Come and join us and Cornwall Hospitality Collective for the Cornwall Visitor Economy Forum

    Come and join Cornwall Hospitality Collective and Experience at our Cornwall Visitor Economy Forum, where we’ll focus on building resilience within Cornwall’s visitor economy.

    This event will include key note speakers, best practice examples, workshops and idea generation activities to look at methods of attracting more visitors to the county. Your input is essential to this Forum and will help to inform further Network Group Meetings.

    If you are interested in learning new ways to promote your business, save on costs, attract more visitors or to find out key statistics about visitors to Cornwall, come and join us at this fully funded event.

    🎟️ Register here

    Spaces are limited, so be sure to secure your spot early!

    Cornwall Visitor Economy Forum

    📅 Date: Thursday, 11 November 2025

    🕙 Time: 11.30am - 3.30pm

    📍 Bodmin - Lanhydrock Hotel and Golf Club, Lostwithiel Road, PL30 5AQ


    (External link)(External link)(External link)(External link)


  • Alma Field Day to unveil The Newquay Monoliths

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    Join us on Sunday, 7th September 2025 at the Barrowfields in Newquay for ALMA Field Day—a vibrant celebration of art, music, and community spirit.

    This free, family-friendly event marks the official unveiling of The Newquay Monoliths/ An Menhiryon Tewynblustri, created by artist Robin Sullivan in collaboration with ALMA Artspace and over 300 local residents. ALMA Field Day will feature live music, creative workshops, delicious food, and talks with Stone Club, all set against the backdrop of Newquay’s breathtaking coastal landscape.

    Ready to be part of something special? Reserve your spot now and come celebrate the spirit of Newquay!


  • Cornwall Hospitality Collective - Free training

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    We’re excited to announce a new partnership with the Cornwall Hospitality Collective(External link) (CHC), aimed at supporting local businesses and individuals in building valuable skills and connections within the hospitality sector.

    CHC brings together insights from its network of local hospitality businesses and years of hands-on experience in designing tailored training programmes. Together, we’ve curated a series of practical, high-impact sessions to help you stay ahead in a fast-evolving industry.

    First Sessions Now Live:

    The Menu Series – Tea & Coffee

    📅 Monday 13 October 2025

    🕙 10:00 AM – 12:00 PM

    📍 Online

    🎟️ Click here(External link) and Book your free ticket on Eventbrite

    Delivered by Cornish Tea and Coffee, this 2-hour online session is perfect for anyone involved in reselling tea and coffee. Learn how to:

    • Set sustainable and competitive pricing
    • Improve operational efficiency
    • Stay on top of emerging trends in the beverage mark

    HR for Non-HR Managers

    This session is designed to equip managers with essential HR knowledge and practical tools to confidently handle people-related matters in their teams. Whether you're navigating employee relations, performance management, or recruitment processes, this training will help you build a solid foundation.

    📅 Date: Thursday, 21 October 2025

    🕙 Time: 10:00 AM

    📍 Newquay - Tom Thumb- 27A East Street, TR7 1DN

    🎟️ Register here(External link)(External link)

    Spaces are limited, so be sure to secure your spot early!

    CHC is also inviting independent hotel managers and directors to: How Independent Hotels Can Win in the Age of AI Search

    📅 Wednesday 1 October 2025

    🕙 10:00 AM

    📍 Online

    🎟️ Reserve your spot here(External link)

    Explore how independent hotels can leverage AI-driven search tools to boost visibility, attract more guests, and compete effectively in the digital age.

    All sessions are free of charge and open to all hospitality professionals. Don’t miss this opportunity to learn from industry experts and connect with peers across Cornwall.

  • Be Newquay Festival celebrates success

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    4Motion bring their dance moves to the KillacourtThe Be Newquay Festival has concluded with resounding success, marking a significant milestone in the town's event calendar. Over the past five weekends in November, nearly 2,900 locals enjoyed music, art, and community spirit in the heart of Newquay as part of the festival programme.

    Funded by the UK Shared Prosperity Fund and delivered by Cornwall Council's Experience Newquay project, with support from local partners, the festival featured an impressive lineup of artists, captivating performances, and a variety of engaging activities from local businesses.

    Designed with the community at its heart, organisations like Trenance Cottages and ALMA Artspace were awarded grants to curate and deliver workshops and events. Reflecting Newquay’s multi-faceted identity, the festival provided a platform for creatives to share their work and engage with the community, fostering a vibrant cultural environment and revitalising the town centre during the typically quiet month of November.

    The festival significantly contributed to regenerating the high street and repositioning Newquay by highlighting its vibrant creative community. Footfall on each weekend in November 2024 increased by an average of 42% compared to 2023, demonstrating the power of events and activities to drive engagement and attract visitors to the high street.


    Daisy Rickman and band perform at ALMA Winter Arts Weekend

    Highlights included headline acts from renowned musicians such as local folk band Kana and the spellbinding Daisy Rickman, vibrant street art murals by Kleiner Shames and Ella Koziupa taking the town centre by storm as part of MUQY Street Art Trail (produced by Slapdash Studio), To The Moon & Back immersive performance, and interactive workshops from local businesses such as Phil Strugnell x SeaSpace, Tor Pottery, Olla Hiki Sauna and Dick Pearce Bellyboards. Collectively, the programme showcased the town's rich cultural heritage.



    "We are thrilled with the overwhelming positive response to the Be Newquay Festival and how the local community got involved to show off what a wonderful town we live in", said Councillor Louis Gardner, Cornwall Council Cabinet Portfolio Holder for Economy and local Member for Newquay Central and Pentire.

    "The energy and enthusiasm from both performers and local people have been incredible. It's been a true celebration of creativity and community, breathing fresh energy into the town centre. We know from data that events like this drive footfall and foster a proud sense of place. The festival's variety of activities for all ages, either free or at affordable prices, has resulted in its resounding success and seeing an increase in footfall to our town centre.

    The MUQY Street Art Trail is a particular highlight, with the Experience Newquay project team driving the investment of phase one, the town now boasts an enviable collection of artworks. With more murals to come in 2025, it's clear the project will leave a lasting impact on the town."

    Local businesses were delighted to receive extra support during the quieter months and the opportunity to try new things.

    Lol-A-destination Comedy Night at Dead Famous

    Andy Peace from Saltwalls Gallery, who partnered with Headland Hotel as its artist in residence for the festival month, said: "The Be Newquay Festival has been fantastic for our community and my business, giving me the opportunity to try something new.

    "Throughout the month, I hosted two workshops for the local community at Headland Hotel and participated in the live painting Seascape auction as part of November’s Big Newquay Market on Killacourt. Using the amazing coastline as creative inspiration, I was able to share my craft with a wider audience. I enjoyed bringing people together and sharing my painting process, which also supported my business during the typically quiet time of November."


    Andy Pearce from Saltwalls at the live Seascape painting event




  • Be Newquay Festival

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    Be Newquay Festival, a month-long celebration of Newquay’s creative spirit, will take place from 1 November – 1 December 2024 funded by the UK Shared Prosperity Fund and managed by Cornwall Council. A new season of events for autumn made up of activities and workshops will showcase the town’s vibrant way of life and unique culture.


    Credit: Kleiner Shames

    The festival has been designed with community at its heart, with local organisations taking centre stage to produce a diverse programme that reflects Newquay’s identity. With many of the events free or at an affordable price, there will be plenty to take part in, from live shows, workshops and exhibitions to outdoor and well-being experiences. Reflecting the values that matter most to the local community, the Be Newquay Festival will invite everyone to discover something new and be creatively curious about the town.

    Brought to you by Cornwall Council project ‘Experience Newquay’ in collaboration with its local project partners, the first wave of commissions to be announced as part of the programme include:

    • Street Art Murals: led by Slapdash Studio, renowned artists Kleiner Shames, Elle Koziupa and 45 RPM will paint three street art murals. Located in the town centre, these large-scale artworks will depict various aspects of Newquay’s heritage and identity. People will be able to see them being painted and there will be street art workshops for people to have a go.


      Credit: Trenance Heritage Cottages



    • Light Displays at Trenance Heritage Cottages and Garden Cafe: the cottages, cafe and surrounding gardens will be illuminated with themed light displays to coincide with seasonal events, adding something special for Halloween, Christmas and St. Piran’s Week. People will be able to enjoy the evening illuminations and a programme of events and performances throughout the autumn and winter.

    • Winter Arts Programme: ALMA Artspace CIC has been commissioned to deliver a winter arts programme and a large-scale sculptural commission, in collaboration with artist Robin Sullivan. From 29th November - 1 December 2024, ALMA will be hosting exhibitions, workshops and events at venues throughout Newquay to brighten the winter months, celebrate Newquay’s heritage and explore its cultural potential.

      Credit: Ingrid Pop


    • Monoliths: working with artist Robin Sullivan, ALMA will deliver an ambitious large-scale sculptural commission in the form of ceramic monoliths. Each monolith will be made in collaboration with the community during a series of workshops held throughout the summer where people will be able to contribute directly to the artworks whilst learning more about Newquay’s archaeological heritage.

    • To the Moon and Back by Rob Mennear will combine dance, theatre, sound installation and projection to create immersive experiences that entice and surprise. Coinciding with the super full moon, this evening experience will invite people to explore spaces in the town centre that have been transformed and co-created with residents, bringing stories of Newquay’s community to life.

    In addition, a wide range of creative workshops and events organised by local businesses and organisations will be happening in the town centre during the month of November. From pottery to bellyboard painting, sauna experiences to literary talks, there will be something for all ages and interests.

    Visit www.benewquayfestival.co.uk and sign up to the newsletter for festival announcements, as more acts will be announced over the coming months.

  • Be Newquay: 5 ways to love and protect our town

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    We're delighted to share our 'Be Newquay' guide, which has been co-created by the local Newquay community. It is made up of five positive actions you can take to help protect our wonderful town for the future.

    We love where we live, work, play and surf. We know you’ll love it too.

    By embracing the things that come naturally to us – our passion for the outdoors, kindness, creativity, community, and a desire to have a positive impact – we can help make sure every adventure in Newquay is sustainable, responsible, and enjoyable.

    Be windswept and wild
    Surrounded by surf, sand and winding coastal paths, Newquay’s wild beauty finds a place in your soul. Spend time in the natural world and enjoy long summer days swimming and barbecuing at the beach. Discover why we love the winter months and go hiking, coasteering and experience a clifftop sauna. We ask only that you leave nature as you find it, unharmed and beautiful for when you return – and we’re sure you’ll be back!



    Be creatively curious

    We write, sing and paint. We make and play. We’re poets, artists and performers. We’re excited to explore our heritage and share our creative spirit with you. From indoor art classes, workshops and spoken word nights to live performances on the beach and our winter lantern parade, be curious and get stuck in while you’re here. There is always something to discover, no matter the time of year.


    Be kind and considerate

    We invite and welcome kindness from each other and our guests towards our extraordinary people and places, our beaches, our heritage and the natural world. Be mindful of those around you – the people at work in the harbour, the brave RNLI crews and the wildlife you spot around Newquay’s cherished countryside and coastline.


    Be part of our world

    When you stay in Newquay, you become part of the fabric of our town. You don’t need to travel far to have a great time. Ensure your visit supports our businesses and communities by buying local and sharing what we offer. From wellness breaks to wassailing at Newquay Orchard, there’s plenty to inspire you in our itineraries.


    Be a positive force

    We love people visiting Newquay and the positive energy they bring to our town – even more so when they consider their carbon footprint. If you’re keen to reduce your impact, try arriving by train and using the electric Beryl Bikes to explore. Revel in finding secret spots on foot or exploring further by bus. Breathe in a spectacular view, find your peace and just be.


    Most of all, be yourself. We’re so glad you’re here.


    To find out more about the activities and experiences you can get involved in during your visit, head to www.visitnewquay.org

  • Cultural activities: first commissions announced

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    Photo by Ingrid PopExperience Newquay, which aims to encourage a resilient year-round visitor economy, has awarded grants to deliver cultural events during the winter months, and shortlisted six proposals to develop ideas for permanent installations across the town centre.

    Together the selected permanent installations and creative activities will provide a cultural event programme for residents and visitors to enjoy during the traditionally quieter months.

    Following an open call, a panel made of Newquay community representatives reviewed the proposals using criteria informed directly from consultation with residents and business owners where themes including “community, history, events, people” were identified. As a result,

    Alma Artspace will deliver a vibrant winter arts programme that will connect people to the town and local landscape through exhibitions, walks, talks and workshops. It will bring artists, curators, storytellers, musicians and makers (from Cornwall and beyond) to brighten the winter months, inspire the community and welcome residents and visitors to explore Newquay’s cultural potential.


    Photo by Ingrid Pop


    To the Moon and Back by Rob Mennear will combine dance, theatre, sound installation and projection to create immersive experiences that entice and surprise. Coinciding with the super full moon, this evening experience will invite people to explore spaces in the town centre that have been transformed and co-created with residents, bringing stories of Newquay’s community to life.


    Moving Portraits by Rob Mennear (Part of Wide Open Autumn Season 2023) Photo by Emily Appleton


    Six proposals for permanent installations have also been shortlisted. The projects include ideas for sculpture, graffiti, light installations and more. Each proposal will be developed further and will be reviewed by the panel. Two projects will go ahead and be announced in the spring.

    Louis Gardner, Cornwall Council cabinet portfolio holder for economy and local Member for Newquay Central and Pentire, said: "Experience Newquay’s cultural programme is putting community at its heart, from the co-creation of the criteria to the make-up of the judging panel. Newquay is on track to have an enviable programme of cultural activities and installations, which will inject a fresh energy into the town centre for residents and visitors alike.”

  • Join the Experience Newquay Network

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    We want to create a network of like-minded organisations that can work together to become more resilient year-round. We will be running a skills development programme to meet the specific needs of the local business community. It will focus on collaboration and supporting you in developing experiential offers that appeal to out of season visitors.


    Please sign up to our newsletter to keep up-to-date with recent developments and news.

  • Newquay's Visitor Charter - Feedback

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    We need your help to co-create Newquay’s Visitor Charter and encourage our visitors to love our place like a local. We see that as inviting everyone to BE MORE Newquay when they visit our place!


    To ensure our visitor economy in Newquay contributes positively to our communities, our businesses and our much loved natural environment, we want to connect with our visitors and help them to help us.

    A visitor charter is an invitation to encourage people to sustainably engage with a place.

    An initial visitor charter workshop attended by local stakeholders resulted in the co-creation of the first draft and now we're gathering as much feedback as possible.

    If you click here to review - it should take around 10 mins
    Deadline: 19th Feb 2023

    If you prefer to feedback separately/have any problems accessing the below link, email experiencenewquay@cornwall.gov.uk

    Your feedback will inform the creation of the final version, which will be free and editable for businesses to use and promote to their customers/guests.

Page last updated: 28 Aug 2025, 09:23 AM