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Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
This project is part-funded by the UK Government through the UK Shared Prosperity Fund.
Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
This project is part-funded by the UK Government through the UK Shared Prosperity Fund.
If you are local to the Newquay area, please take the time to complete this short survey. It will take 5 to 10 minutes to complete.
We have run this survey seasonally. This survey asks you to reflect on the events that have occurred between September 2025 and January 2026.
It will help us understand how Newquay residents use the town centre, what type of events you attend and how things can be improved.
Experience Newquay is a three-year project, until March 2026, from Cornwall Council, that aims to encourage a resilient year-round visitor economy. Putting a spotlight on the low season and embracing Newquay’s unique identity, the project supports Newquay’s visitor economy in four key areas; training and support, curation of a cultural offer, marketing and evaluation of impacts. Designed to attract an even flow of local and national visitors who sustainably engage with the town throughout the year.
Experience Newquay is funded from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund. It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.
Privacy Notice
The Data Controller for the information you provide in this survey is Cornwall Council, New County Hall, Treyew Road, Truro TR1 3AY. Data Protection Registration Number: Z1745294.
Cornwall Council will retain your information securely until June 2025 when the project will end. Your data will be held within Cornwall Council’s secure network and premises. Access to your information will only be made to authorised members of staff who are required to process it for the purposes outlined here.
Cornwall Council will only use this information to inform the Experience Newquay project which is part of the Economy, Regeneration & Assets t at Cornwall Council. The survey reports will be shared with Newquay BID & Newquay Town Council, but not be shared with any other third parties.
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