Experience Newquay

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Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

The project launched in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.

How this project is funded

Experience Newquay is being funded with a £365,426 investment from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund.

It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.

It follows the success of the Experience West Cornwall project, which brought an estimated £13.3m additional visitor spend to West Cornwall.*

*Data taken from South West Research Company Economic Impact Report – commissioned by Experience Penzance.

Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.

Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.

By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.

The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.

The project launched in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.

How this project is funded

Experience Newquay is being funded with a £365,426 investment from the Cornwall and Isles of Scilly Good Growth Programme, which is managed by Cornwall Council and funded by the UK Government though the UK Shared Prosperity Fund.

It is part of Good Growth’s ’Town, Rural and Coastal High Street Development and Skills Programme’. The aim is to support local enterprises through regenerating town centres and neighbourhood shopping areas.

It follows the success of the Experience West Cornwall project, which brought an estimated £13.3m additional visitor spend to West Cornwall.*

*Data taken from South West Research Company Economic Impact Report – commissioned by Experience Penzance.

  • Following the initial visitor charter workshop session attended by local stakeholders, a draft visitor charter has been compiled to include the key topics discussed. It is very much a draft and there will be various iterations, as we progress and gather feedback across the wider network, until we collectively decide on the final version that the town adopts.


     As part of the initial feedback process, we kindly ask you to review and comment on the first draft, which is made up of five ‘invitations’ that encourage people to sustainably engage with the town.


     Firstly, please read the visitor charter (shorter version) in its totality below. Following this, you will be shown each invitation individually and asked to comment on it specifically. 


    It should take around 10-15 minutes to complete and you have until Friday 8th December to complete. If you have any questions or would like to see the longer version of the charter, please email experiencenewquay@cornwall.gov.uk


    Privacy notice

    The Data Controller for the information you provide in this survey is Cornwall Council, New County Hall, Treyew Road, Truro TR1 3AY. Data Protection Registration Number: Z1745294.

    Cornwall Council will retain your information securely until June 2025 when the project will end. Your data will be held within Cornwall Council’s secure network and premises. Access to your information will only be made to authorised members of staff who are required to process it for the purposes outlined here.

    Cornwall Council will only use this information to inform the Experience Newquay project which is part of the Economy & Skills department at Cornwall Council. The survey reports will be shared with Coast but not be shared with any other third parties. For more information, please see the Let’s Talk Privacy Policy.


    NEWQUAY'S DRAFT VISITOR CHARTER  (short version)

     

    1: BE WILD (environment) 

    We live on the very edge; it speaks to the wildness in us all; come and reconnect with the wildness while you’re here, and leave it unharmed and beautiful for your next visit. We’ll look after it for you.    


    2: BE CURIOUS (cultural & social) 

    We write, sing and paint; we make and we play, we are poets and troubadours and performers. Our lives in Newquay are yours to share; be curious and creative and come play with us while you’re here. 


    3: BE KIND (looking after others, ourselves & place)

    We work hard and can’t wait to welcome you; we expect and welcome kindness from each other, and towards our extraordinary place, and welcome the same response from our guests. Find ways to be kind to all forms of life around you; like our cherished landscapes, a tiny bit of kindness goes for miles and miles. 


    4: BE CIRCULAR (local economy, local people) 

    Buy local. Buy delicious and beautiful and of this place. Stay local. Share our lives with us while you’re here, and make your every impact a positive one. 


    5: BE CONNECTED (behave as you would like to be treated by others)

    Be respectful, be connected, be open-minded: be barefoot and care-free. Tread lightly. Connect with all the things we have to share with you: we can show you how to find the open spaces, the quiet places, the hidden spaces to find the view, your breath and your peace.


    KEEP SCROLLING TO THE BOTTOM OF THE PAGE - CLICK ON THE SAVE & CONTINUE TO PROVIDE YOUR COMMENTS  


    NB Several of these points are interchangeable, but the suggested headings will allow local businesses to bring their own detail, and/or add specific examples where a call to action is explicit.


    Bear in mind: this is a destination management tool, not a marketing tool per se, but can be used to contribute to marketing. Its point is to encourage a particular set of behaviours, and make sure people who have them know they are welcome.

     


     

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  • Tell Us What You Think

    Be Newquay Festival is a season of events happening 1 November - 1 December. We would really appreciate if you could spend a few minutes to tell us about your experience of this creative activity which was part of the wider Be Newquay Festival programme.  It will take 5-10 mins to complete and will help inform future events in Newquay.

    Privacy Notice 

    The Data Controller for the information you provide in this survey is Cornwall Council, New County Hall, Treyew Road, Truro TR1 3AY. Data Protection Registration Number: Z1745294. Cornwall Council will retain your information securely until June 2025 when the project will end. Your data will be held within Cornwall Council’s secure network and premises. Access to your information will only be made to authorised members of staff who are required to process it for the purposes outlined here. Cornwall Council will only use this information to inform the Experience Newquay project which is part of the Economy & Skills department at Cornwall Council. The survey reports will be shared with Newquay BID & Newquay Town Council, but not be shared with any other third parties.

    For more information, please see the Let’s Talk Privacy Policy.

      

    Take Survey
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Page last updated: 05 Nov 2024, 08:39 AM