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Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
This project is part-funded by the UK Government through the UK Shared Prosperity Fund.
Following a successful pilot in West Cornwall, an exciting new project has launched in Newquay. Its aim is to promote resilient year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town's distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
This project is part-funded by the UK Government through the UK Shared Prosperity Fund.
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We’ve commissioned a destination survey to help understand patterns and behaviours of people visiting Newquay (both locals and overnight visitors). The survey is in partnership with Visit Cornwall’s and it will be distributed via their established networks.
However we would like the opportunity to capture your customers feedback too, and ensure we collect a truly representative dataset. In return for completing the survey, your customers could win £200 to spend on Cornish food & drink. And your business, will get access to the final evaluation report once it is ready.
If you are interested in promoting to your customers, download the digital assets on the right hand side of our Let's Talk page. You'll find different sizes for social, newsletters & posters. If you would like printed assets email experiencenewquay@cornwall.gov.uk.
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Help us co-design a visitor charter for Newquay
If you are involved in the visitor economy, join Experience Newquay and CoaST on Wednesday 8th November for a informal session.
Event details Wednesday 8th November 10am - 12.30pm Mount Wise Community Centre 28 Mount Wise Newquay TR 2BJ
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We have launched an open call for cultural commissions for autumn & winter 2024.
We want to commission a range of organisations to deliver cultural events, workshops and activities as well as create permanent installations across Newquay town centre.
There are 2 grants available:
Cultural Activities: up to £7,500
Permanent Installations: up to £30,000
Head over to FEAST’s website for more detail and how to apply.
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On Monday 9 October, between 11.30am and 5pm, we invite you to come and meet the Experience team at Mount Wise Community Centre in Newquay. There is no need to book, just drop-in when is convenient to you.
The Experience Newquay team will share plans for the programme: we will be asking what you and your organisation need to be more resilient out-of-season and you can learn more about our marketing campaign and how to get involved.
FEAST will be running workshops exploring the role of culture in town centres. This will be the opportunity to give your views and help us inform future activities.
To find Mount Wise Community Centre: what3words: ///glares.spacing.slopes The venue is centrally located to walk to from town, however if you require parking Mount Wise pay & display is the closest car park.
Refreshments will be available all day.
Come and learn more about the project, what opportunities lie ahead, make connections and help us shape the programme!