EXPERIENCE Business Network

Thank you for joining the EXPERIENCE project business network

This platform is for businesses in the Penzance and surrounding areas to contribute to the EXPERIENCE project.

Key project updates will feature on this page including monthly updates, key dates and strategic documents. We encourage your input and engagement with other businesses via the forum or survey tab (see below).

EXPERIENCE is a tourism project looking to extend the traditional season and encourage visitors during the quieter months (October – March). By supporting businesses in the Penzance (and surrounding areas) to create new or adapted sustainable cultural experiences for the autumn and winter period that will feature in a targeted marketing strategy.

EXPERIENCE Strategy

EXPERIENCE will create a tourism strategy shift from a destination model to a sustainable cultural tourism approach. Striking a balance between economic development and the protection of cultural heritage and the natural environment.

The project involves six areas of the Channel region (Cornwall, Brittany, Pas-de-Calais, Compiègne, Norfolk and Kent).

Due to run until June 2023, the project is co-funded by the European Regional Development Fund (ERDF) through the Interreg France (Channel) England Programme. Of the €16.1 million ERDF committed to the total project, €1.9 million is allocated to Cornwall Council, which is investing a further €0.9 million.

EXPERIENCE aims to provide:

• Tailor made business training to support the development of a sustainable cultural tourism model in the area.
• Hand’s on business support to guide businesses to create bookable experiences and itineraries.
• An options analysis report identifying target audiences and themes for cultural experiences.
• A comprehensive upgrade of the Marazion- Penzance coast path to create a multi-use resilient path.
• Creation of a “star experience” along the Mount’s Bay coast path – consisting of upgrade and the installation of an arts trail, which will create an iconic focal point for visitors to the path that deepens their connection with the place.
• Delivery of targeted marketing strategy to reach new audiences and encourage visits during the October to March period.
• Support the development of a cycling tourism strategy for the area and encouraging green transportation.
• Engaging with local residents to ensure it leaves a positive impact.
• Regular visitor, business and resident research that ensures the project is delivering for both residents and visitors.

How the platform works

We hope that you will benefit from this network and make new connections. If you have any questions, please feel free to message the team or post a comment for other members to see. We ask that all network members respect each other and do not share anything that isn’t related to experiential tourism and the project.

By setting up an account with the network, you will be able to comment on forums, participate in polls, download important documents and collaborate with other businesses.