More to Bodmin: Celebrating a unique town and its warm‑hearted community

Bodmin is a town full of stories, skills and surprises. From independent shops and cafés to cultural venues, attractions, services and events, there is far more happening here than many people realise.

The More to Bodmin campaign has been launched to change how the town is seen — locally and beyond — by collectively celebrating what Bodmin already does well. Customer‑facing businesses in the local area (PL31 and PL30) have a vital role to play.

Why does your business matter?

People often form their impression of a town through its businesses. Shop windows, cafés, hospitality venues, studios, attractions and service providers are the everyday touchpoints that shape how Bodmin feels.

When visitors and residents see businesses proudly associated with a shared message — that there is more to Bodmin — it builds confidence, curiosity and pride. It helps challenge outdated perceptions and encourages people to explore further, stay longer and support locally.

Getting involved is simple

You don’t need to overhaul your branding, redesign your website or follow strict rules. More to Bodmin is designed to be flexible, practical and inclusive.

Here are a few easy ways to take part:

1) Make the campaign visible

One of the simplest ways to show your support is by displaying campaign materials in your physical space.

2) Add More to Bodmin online

You can also show your involvement digitally.

You can choose to co‑brand (your logo alongside the campaign) or simply use the logo as an association mark. Either approach is welcome.

3) Start using the language

You don’t need to copy campaign wording word‑for‑word. Instead, you can weave the idea of “More to…” into your existing marketing in a way that feels natural to you.

For example: More to explore, More to eat and drink, More creativity, More heritage, More community

4) Talk about why you’re involved

You might mention More to Bodmin in:

• Social media posts
• Email newsletters
• Blog posts
• Event promotions
• Printed brochures

Tell people why Bodmin matters to you, what you love about working here, or what makes your offer part of the town’s wider story. Using the hashtag #MoreToBodmin helps link everything together.

More to Bodmin marketing toolkit has been developed to make participation even easier. It includes ready‑written social posts, downloadable posters, simple templates, imagery and guidance for co‑branding alongside your existing look and feel.

You can use as much or as little as you want. The campaign is designed to support you — not restrict you.

Together, those small, consistent actions will build something far bigger than any one business could do alone.